Start with a reason to write
An email works when it refers to something real about the carrier: a new authority, a cancelled policy, a deadline. Generic mass emails to a bought list tend to be ignored and can damage your sending reputation.
Rules to follow
- Include your real business name and mailing address in every email.
- Give a clear and working way to opt out, and honour it quickly.
- Do not use misleading subject lines or sender names.
- Check the rules for the country you are sending from and to, such as CAN-SPAM in the US and CASL in Canada.
This is general information, not legal advice.
A simple sequence
- Email 1: say why you are writing and offer a quote.
- Email 2, a few days later: a short reminder with the deadline.
- Email 3: a last note, then stop.