Trucking leads: fresh commercial truck leads, daily

Trucking leads are companies in the commercial trucking industry that have just done something that makes them a prospect for a business like yours. For a truck insurance agent that moment is almost always one of five things: the company registered a new USDOT number, FMCSA granted it operating authority, its liability insurance was cancelled, FMCSA warned that its authority will be suspended, or its policy is coming up for renewal.

All five events are recorded in public FMCSA data. The hard part is not finding the data. It is turning thousands of raw records into a short, ranked list you can actually call before lunch. That is the job of a daily lead list.

Start with the free sample at truckmorning.com/sample. It shows today’s top carriers for your state, no card needed.

A common mistake is to buy the biggest list available and call down it alphabetically. Most of those companies are not shopping for insurance this month. The carriers that are shopping are the ones with a deadline or a change, and those are exactly the ones every other agent will find too.

That is why a good trucking lead list is small, fresh and ranked. Ten carriers that have a reason to buy this week are worth more than a thousand that do not. The first agent to reach a carrier usually has the best chance of writing the policy, so freshness is what you are really paying for.

• Suspension warning: FMCSA has told the carrier its authority will be suspended on a set date unless a new insurance filing is on record. It must act, and it has a date.
• Insurance cancelled: the carrier’s liability policy was cancelled. It needs a replacement, usually within weeks.
• New operating authority: FMCSA has just granted the carrier authority. Insurance must be on file before it can haul for hire.
• New USDOT number: the company has registered but may not have applied for authority yet. An early, lower-urgency lead.
• Renewal coming up: a policy is about 45 days from renewal, and the current insurer is shown, so you know who you are competing with.

TruckMorning labels each carrier with the reason it is on the list, and ranks the list so the most urgent ones come first.

A useful record has the basics you need to qualify and reach the carrier quickly:

• Company name and, for most carriers, the owner or officer name
• City and state
• USDOT number, and MC number where there is one
• Number of trucks and drivers where FMCSA shows it
• The reason it is on the list, and the days left for suspension warnings
• Phone number and email address where the public record has one

Public pages on TruckMorning show names, places and counts a week behind. Subscribers get the full records, including owner contacts, every morning.

According to FMCSA, a for-hire carrier of non-hazardous property in a vehicle with a gross vehicle weight rating of 10,001 pounds or more must carry $750,000 of bodily injury and property damage liability coverage. Below that weight the minimum is $300,000. Every for-hire interstate carrier also needs an MCS-90 endorsement on its policy.

FMCSA will not grant authority until the minimum financial responsibility is on file, and the proof has to be kept on file to avoid revocation. The insurer files the paperwork electronically. If a policy is cancelled and no replacement is filed, FMCSA can suspend the carrier’s authority. Every one of those steps leaves a public record, and every record is a lead.

1. Open the list before 10 AM Eastern. Carriers are ranked, so start at the top.
2. Call the suspension warnings and cancellations first, nearest deadline first. These carriers have no time to waste.
3. Move on to new authorities and new USDOT numbers. Ask where they are in the process and whether anyone has quoted them.
4. Send a short follow-up email to anyone you could not reach. Say why you are writing and offer a quote. Our cold email guide has templates.
5. Export the rest to your CRM so nobody gets called twice and every call is logged.

Read our guide on winning suspension-warning leads for the exact script and the three emails to send before the deadline.

• Truck insurance agents and brokers, the main users. They write liability, cargo and physical damage coverage.
• Wholesalers and MGAs placing trucking business.
• Freight factoring companies looking for new carriers.
• Dispatch services looking for owner-operators who have just started.
• Compliance and filing services that help new carriers with authority paperwork.

TruckMorning is built first for insurance agents, so the ranking and the reasons are about insurance. Others can still use the new-authority and new-USDOT lists.

The New carriers plan is $49 a month and covers newly registered and newly authorized carriers. The Pro plan is $99 a month and adds suspension warnings with countdowns, insurance cancellations and renewals. Both work in any states you choose.

Every plan starts with a 7-day free week. A card is required, and if you cancel during the week you pay nothing. For comparison, one closed commercial truck policy is worth more than a year of the subscription.

Not ready to start? Get a free sample for your state by email. No card, no password.